Maybe you can’t win them all, but you can still win most of them, right?
Big wow: Meta closed the second quarter of 2023 with $32B in revenue, an 11% year-over-year (YoY) increase.
Meanwhile, its Facebook user counts keep increasing, too:
- Daily Active Users (DAUs) hit 2.06B on average, up 5% YoY.
- Monthly Active Users (MAUs) climbed to 3.03B, up 3%.
- Family Daily Active People (DAP) reached 3.07B, a 7% YoY increase.
- Family Monthly Active People (MAP) hit 3.88B, up 6% YoY.
To top it all off, Facebook added another 27M users last quarter, with most of its growth coming from the Asia Pacific.
That’s not entirely surprising, given that Facebook isn’t as “cool” in western countries as it used to be.
Oh, and things look good for advertisers, too: Ad impressions jumped by 34%, while the average price per ad dropped by 16% YoY.
Hopefully that means you’re getting more bangs for your ad bucks.
… But Threads is hurting: DAUs for Meta’s fledgling platform dipped sharply from 49M to just 12M, according to a new report by Similarweb.
Dave Carr, Similarweb’s senior insights manager, predicts that people who “still use Twitter regularly will continue doing so at about the same rate.”
It’s still early days, of course, and a lot can happen… but Threads is facing an uphill climb. It will be interesting to see what Meta does from here.
