Headlines. We don’t think we need to spend time explaining why headlines matter.
Instead, let’s use that time to share six key principles to write headlines that attract your reader’s attention like opposite magnet poles.
1. Curiosity
This always works. Curiosity is powerful. And you should inject curiosity in each one of your headlines.
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2. Contrast
This is none other than a way to get curiosity. Contrast triggers people and sucks them into your copy.
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3. Proof
Proof is powerful. It makes claims believable. The world is filled with claims. And you need readers’ trust to just get them to read the rest of your copy.
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4. Call out
Call out your market, or call out your audience’s problem:
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5. Promise
Get clear with the benefit that your product provides. And try to tie it to some of the eight life forces.
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6. Scroll stopper:
Sometimes, you can write short punch headlines with the only goal of catching attention. And then expand in the subheadline.
Stop writing headlines…
In the end, sometimes you should leave the headline out. And just be…controversial? Screw Facebook Ads!, for example.
Try it out!
