By now, you probably understand why it’s important to know your target audience, right?
When you know and understand your target audience, you can create assets that appeal to them, from ad creatives to ad copy, website messaging, and offers.
And you probably know you should document what that ideal customer looks like.
So the big question is… what’s the best way to do this?
How to create buyer personas?
You want to create your buyer persona, a detailed description of the kind of person who is most likely to buy from your brand.
Ask relevant questions
Here are some pieces of information you need when coming up with your persona:
- How old are they? What are their occupations, their hobbies?
- What are their problems? How do they feel daily? What emotions do they struggle to control?
- What are their relationships like?
- What products do they currently use?
Create individual personas
Once you’ve answered these questions, then you should create individual personas. For example:
User 1: A female nurse, 45 years old, works long hours. Struggles with back pain, and has tried solutions like generic orthotics and entirely new shoes. She has two kids (twins, 15 years old) who are both athletes.
Before you go…
Pro tip: The more detailed and specific you can make each ICP, the better.
And yes, you can create as many buyer persona as you can come up with, as long as they’re based on actual people who have bought from you.
The more, the better. After all, each persona is an entirely new audience to test.
