So you want to optimize your online store for SEO, but you don’t know where to start.
Here’s your first step: Keyword research.
How to do effective keyword research for e-commerce?
There are a couple of methods you can use to do keyword research effectively and quickly:
Method #1: Google’s keyword planner
This is the classic tool to use when trying to uncover search volume and trends.
It helps you align your keywords with what people are actively searching for on the world’s largest search engine.
How to use it: Come up with a list of relevant keywords that you want to rank for, and see what Google has to say about them. It’ll also suggest similar keywords with search volume that you probably never considered.
Method #2: Competitor keyword research
What better way to find new and relevant keywords than by seeing what your competitors are doing?
A quick Google search will show you several free tools that let you do this.
How to use them: Paste the link of your competitors’ campaigns into the tools, and see which SEO keywords they are ranking highly for.
These are probably the most lucrative keywords for your competitors. And if they’re relevant to your brand, they’re worth considering for your own SEO.
Search time!
A complete and easy way to jumpstart your SEO journey for your e-commerce store.
Good luck!
