The worst piece of marketing advice?

What’s the worst piece of marketing advice you’ve ever received?

Someone recently posed the question in our Stacked Marketer Pro community, and we thought we’d share some of the answers here. 

The worst piece of marketing advice we’ve received

Bad advice #1: If your product is good, it’ll sell itself. People who tout this sort of thing will often point to people like Steve Jobs or Elon Musk.

And that’s ironic, because both of them did, and do, a lot of marketing.

Bad advice #2: Big brands don’t know what they’re doing. There’s a scrappy small-team mindset that the big companies are getting it all wrong. 

Truth is, they’ve got Everest-sized budgets and the capacity to test way more things. So, yeah, they’re usually doing a lot right.

Bad advice #3: Nobody reads emails. Our founder, Manu, said he’s heard this advice numerous times, even after starting Stacked Marketer. 

If you’re reading this, you’re the only proof that’s needed to refute this advice.

Bad advice #4: You can’t get clients with cold emails. This is strangely common advice in certain circles. 

It’s not only objectively wrong, it’s weird advice to give. Why not let people try things for themselves and see how it goes?

Back to you

Now, we’re asking you: What’s the worst piece of advice you’ve ever personally heard? Reply to this email and maybe we’ll make a part two.

P.S. If you want to join the Stacked Marketer Pro community and participate in discussions like these, head over here and sign up.

Continue Your Journey

Are marketers overwhelmed in 2025?

1. July 2025
13 min read

Earlier this year, one UK report showed what we already knew—marketers are overworked, overwhelmed… and underpaid. This coincides with another report we covered last year, saying that half of marketers are fearing burnout, especially in the 24-35 age range. Add layoffs, financial pressure, combined with the rise of new tech like Gen AI—and you get…

How to analyze comments and reviews and flesh out your ideal customer persona

5. July 2024
2 min read

One of the most effective ways to create your ideal customer or client persona (ICP) is to flesh it out with customer research. And one of the best ways to do that? Analyzing your comments and reviews. Here’s how: Step 1: Export all your social media comments. This includes all the comments on your Instagram,…

How to create buyer personas

5. June 2024
2 min read

By now, you probably understand why it’s important to know your target audience, right? When you know and understand your target audience, you can create assets that appeal to them, from ad creatives to ad copy, website messaging, and offers. And you probably know you should document what that ideal customer looks like. So the…