Instagram doesn’t want anyone to feel left out.
The whole class gets invited: Every advertiser worldwide can now run post-view ads inside Reels, a placement that drops between organic clips and rolls out over the next few days.
These auto-play spots show up only after Reels longer than 60 seconds. Viewers get a 5-second countdown plus a manual skip button, and a skip sends them back to the original Reel.
Why bother? Because everyone’s watching Reels. Your Dad, your sister, your best friend. And Meta says half of all time spent on Instagram now goes to Reels.
Tidy up your shelf: Instagram also released grid reordering, so you can finally drag posts around your profile and put your best work up front.
Tap and hold any post, hit “Reorder grid,” then drag. Changes are saved instantly and are shown to every visitor.
A small tool, but a handy one for forming that crucial first impression.
Now for the data drop: Snapchat published a Dentsu-backed study that says its video ads punch above their weight on attention.
Snapchat says Commercials drove a 24% jump in long-term sales lift over other non-skippable formats, and did it at far lower CPMs than rival placements.
Snapchat holds attention instead of renting exposure, which it frames as a stickier home for promotions that need to land.
