The algorithm is asking for your notes.
Instagram’s in particular: Your Algorithm controls have expanded to the main feed, so you can view, remove, and add the topics that drive recommendations across Feed, Reels, and Explore.
Before, the system learned only from what you tapped, watched, and shared. Now you can tell it straight up what you want to see.
Instagram discovery increasingly rewards matching user interests over follower counts.
Your content needs to signal clear topics and audience intent, because those are exactly the signals deciding where your recommendations land in the future.
Speaking of seeing the future: We’re halfway through 2026, which means it’s time to map your holiday push.
Meta published a 34-page holiday marketing guide built around three pillars: Using Reels for awareness, partnering with creators for reach, and removing friction from buying.
The numbers make the case. Meta says holiday shoppers on its apps spend 1.2x more than average, and 78% have bought directly in-app.
But the real gold is the quarter-by-quarter roadmap, which you’ll find here.
Are you buzzing for the World Cup? Meta is, and it’s football-ifying every app it owns.
Threads gets live chats and score alerts, Instagram launches a dedicated World Cup search hub, and Facebook adds a Football Mode and AI team-jersey selfies.
Messenger and WhatsApp bring live match updates straight into your chats.
A global event this big is a built-in moment. Don’t score an own goal.
