Google Ads
The sun is setting on these Google Ads Shopping campaigns
Given how quickly Google Ads introduces new features and options, it’s not shocking that they also have to remove some. What’s out: Enhanced CPC (cost per click) will no longer be available for Google Ads Shopping campaigns starting October 2023. … Right in time for the Q4 peak shopping season. Perfect. Back in your control: With Enhanced CPC becoming…
Old content matters, Search gets an unusual update, and more
There’s an old Italian proverb that says “An old hen makes good broth.” Turns out Google feels the same way about content… Don’t delete your old content, please: A post by Google SearchLiaison just debunked the myth that Google doesn’t like outdated posts on your website. It also included a link to the official helpful content documentation, reminding…
Holiday prep: New campaign optimizations, Local Services Ads get AI boost, and new product insights…
Google is adding so many upgrades before the holidays, it’s practically putting on weight. Let’s just hope the big G doesn’t get stuck in the chimney… The company announced a bunch of new additions—including features and insight tools—that should help you do more with Google AI. Eager shoppers only, please: If you’re using Performance Max campaigns, you…