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Google hands advertisers new data tools, then takes back their credits
Google appears to be a generous benefactor in the morning and debt collector by lunch. The first-party data push got real. Data Manager is now built into Google Analytics and DV360, alongside a new Data Strength Uplift metric. Google’s figures say 26% average lift in incremental ROAS from connecting offline and app data, 14% conversion…
Google just opened three new places to spend your ad budget
Every Google surface eventually gets ads. Maps did it. Gmail did it. On Friday, Waze, YouTube, and AI Mode all took another step in that direction in the same 24 hours. Your GPS just became a billboard outside of the US, with Waze Ads expanding to 42 countries, including all 27 EU states. The catch?…
Smart Bidding and AI Max updates land soon, Shopping ads get urgency badges, and more.
Google’s calendar just showed up uninvited, carrying three deadlines and two instruction manuals. Mark the August 17th: Smart Bidding will get an upgrade that should change how budget-limited campaigns behave. Campaigns consistently beating their Target CPA or ROAS will start optimizing toward the target you actually set, rather than overshooting it because the budget ran…
