Google Ads
Google hands you an AI co-pilot and free first-party audiences
Google’s doing your busywork while you nap this week. Your campaigns just got a co-pilot: Ask Ad Manager now troubleshoots your campaigns and reads your performance data from inside the platform without any report-building. If you want to know why a line item flopped, just ask it. It digs into your data and answers back….
The Scenario Planner helps you predict your campaign ROI before you hit go; and your inputs could be messing with your bids
You wouldn’t start a road trip without checking traffic first. Predict first, spend later: Google’s Meridian MMM tool now includes a Scenario Planner that maps your budget to real-time ROI estimates by channel before you spend a dollar. Scenario Planner sits on top of Meridian, Google’s open-source MMM tool, and converts your budget inputs into…
You can now link your external databases with conversion tracking and better understand which recommendations are actually doing you a favor
Google Ads has been having some therapy sessions, and it looks like it’s working. On talking terms: Google Ads is rolling out a beta feature that links your external data sources, like BigQuery and MySQL, directly to conversion tracking. A new section inside conversion action settings prompts you to link those databases to your Google…
