Google Ads
Google’s busy week wraps up with new travel campaigns, ad transparency, and a bidding shake-up
Google clearly didn’t get the memo about slow summer Fridays. Five updates dropped, and here’s what actually matters for you. Pack your bags: Google Ads is expanding its Travel campaign beta to Things to Do and Events. Sell attractions, tours, or tickets? You can now test the campaign type as a controlled experiment, not a…
Google hands you an AI co-pilot and free first-party audiences
Google’s doing your busywork while you nap this week. Your campaigns just got a co-pilot: Ask Ad Manager now troubleshoots your campaigns and reads your performance data from inside the platform without any report-building. If you want to know why a line item flopped, just ask it. It digs into your data and answers back….
The Scenario Planner helps you predict your campaign ROI before you hit go; and your inputs could be messing with your bids
You wouldn’t start a road trip without checking traffic first. Predict first, spend later: Google’s Meridian MMM tool now includes a Scenario Planner that maps your budget to real-time ROI estimates by channel before you spend a dollar. Scenario Planner sits on top of Meridian, Google’s open-source MMM tool, and converts your budget inputs into…
