Google Ads
Google’s sunsetting one of its bidding strategies
And it’s likely in favor of AI… Say goodbye: Google is set to discontinue its enhanced Cost-Per-Click (eCPC) bidding strategy for search and display campaigns in March 2025. Why? Better machine learning has made the old way less relevant, according to Google. If you’re already running campaigns with this strategy, don’t worry–you don’t need to…
Ads are coming to AI overviews
AI Overviews started out telling us to eat rocks. And soon, they will tell us what to buy. Google announced that ads in AI overviews are coming to SERPs “soon,” with testing to start in the US first. The ads will appear in the AI overviews section and will be “clearly labeled as sponsored.” Overviews…
The sun is setting on these Google Ads Shopping campaigns
Given how quickly Google Ads introduces new features and options, it’s not shocking that they also have to remove some. What’s out: Enhanced CPC (cost per click) will no longer be available for Google Ads Shopping campaigns starting October 2023. … Right in time for the Q4 peak shopping season. Perfect. Back in your control: With Enhanced CPC becoming…
