Google is adding so many upgrades before the holidays, it’s practically putting on weight.
Let’s just hope the big G doesn’t get stuck in the chimney…
The company announced a bunch of new additions—including features and insight tools—that should help you do more with Google AI.
Eager shoppers only, please: If you’re using Performance Max campaigns, you can now optimize for new customers with a high predicted lifetime value.
This should help you reach high-intent audiences and engage with existing shoppers at the same time. Nice.
In the neighborhood: In case you weren’t aware, Local campaigns now live in Performance Max. Ads Liaison confirmed Google will soon update the Help Center page to reflect that.
But in the meantime, there are a few new Local Ads updates to know about:
- “Pickup Later” annotations, in case you don’t have a local inventory feed.
- If you’re using Performance Max for store goals, you can now appear at the top of Search and show local users relevant data like opening hours, directions, etc.
- You’ll be able to use the new local unit ad format which combines inventory data from your local product feed with assets from your Business Profile.
Details, details: Google is also adding more product issue details to the product page, including out-of-stock inventory, high bidding targets, and missing feed information.
… All of which should help you better understand and plan your campaign performance.
Finally, the Performance Tab in Merchant Center has been upgraded to make it easier to access product, pricing, and competitive performance insights.
Oh, and there’s something for developers: Starting September 27, you won’t be able to update a custom audience once you create it.
So modify your code accordingly…
