Given how quickly Google Ads introduces new features and options, it’s not shocking that they also have to remove some.
What’s out: Enhanced CPC (cost per click) will no longer be available for Google Ads Shopping campaigns starting October 2023.
… Right in time for the Q4 peak shopping season. Perfect.
Back in your control: With Enhanced CPC becoming unavailable, these campaigns will be switched to Manual CPC.
Yep, in a move that goes against all the other automation and hands-off strategies that Google Ads was recommending, now you’re getting back control with the manual bid.
And there’s always Performance Max: Google also wants to remind you that Performance Max is always there as a fully automated campaign option.
And you can always use other strategies such as “target ROAS” or “Maximize conversion value.”
So, dig into your campaigns and transition them from Enhanced CPC, if you have any…
If you don’t, they will just be automatically turned into Manual CPC in October.
