Google Marketing Live. The Coachella for marketing nerds. We’ve brought the roundup.
The Sabrina Carpenter: Google rebuilt its ad formats for AI-first Search with Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads.
This makes ads more a part of the conversation rather than interruptors. And connect a shopper’s first question to their final purchase. Sounds powerful.
Meet Ask Advisor: One AI agent that spans Google Ads, Analytics, Merchant Center, and Google Marketing Platform.
It builds campaigns, surfaces recommendations, and handles the operational busywork that eats up your afternoon.
Asset Studio helps with creative: Feed it a natural language prompt, and it generates images, video assets, and text variations that fit your brand guidelines.
YouTube and Demand Gen picked up some new tricks:
- New creator tools make it faster to find and brief creators who fit your brand.
- You can now run Demand Gen ads on Maps.
- Dynamic product feeds now run across YouTube, with advertisers averaging a 33% lift in conversions.
Reading between the lines, Google is getting ready for agentic commerce.
Universal Cart, Agent Payments Protocol, and Universal Commerce Protocol are the behind-the-scenes wiring that put your products in front of shoppers.
The bottom line: Google’s ad ecosystem now is AI-first. Campaigns run themselves more, creative ships faster, and the shopping journey is more like a chat.
Time to get comfortable with these tools now. Make sure to take a look at Google’s full breakdown of everything new here.
