They say a picture is worth a thousand words, but sometimes words are pretty helpful.
A story per slide: Instagram is testing per-slide captions for carousel posts, meaning each image or video can carry its own text instead of sharing one caption block.
Think of the opportunities. Product showcases where each slide calls out a different feature, or tutorials where every step gets its own label.
Carousels already pull around 12% more engagement than other post types, and this makes them work harder.
Can we get a whoop whoop? Whop just launched Whop Ads, a Meta-integrated ad product that lets its over 40,000 monthly earners run campaigns directly from their Whop dashboard.
It’s built on data from 22M buyers and unlocks tools usually locked behind an agency relationship, prioritized bidding, higher spend limits, and direct platform support.
Your next customer might be talking to C3PO: Meta is building an agentic AI assistant called Hatch that books, researches, and buys on behalf of users across its platforms.
It takes action rather than sitting there waiting to be asked like any old droid. A dedicated AI shopping assistant could also land inside Instagram by the end of 2026.
Start thinking now about whether your listings and content are readable to an AI. But you’re probably on it already.
