Bust out your notepad.
LinkedIn has some advice: The platform just launched Create on LinkedIn, a new hub designed to help you improve your content.
The Create, Optimize, and Grow sections dish up tips for every post format, covering content creation, data-driven optimization, and format-specific tools.
Worth checking out if LinkedIn plays a role in your strategy, or if you’re working with B2B influencers.
That seems new: Jon Loomer spotted a new Meta Ads setting that combines likes and reactions across similar ads.
It’s enabled by default. If you see it, it might give you a clearer view of your social proof and make ad performance a little easier to assess.
It also means less micromanaging individual posts. No more playing CCTV security guard for your ad library.
And there it is: This confirms something we’ve all kind of felt—Instagram and Facebook aren’t really social anymore.
Instagram head Adam Mosseri called it all the way back in 2018 when he pointed out that people were shifting from posting to sending DMs.
Apparently, Instagram users have only spent 7% of their time on friends’ content so far this year.
On Facebook, that number is closer to 17%. Guess Alix Earle is just more interesting than your old college roommate…
So what’s the move? More private sharing, more advertising, and less public posting. Or, if you want to stay organic, creating content that is worth sharing via DM.
No pressure.
