Looks like we’re going from “trust me, bro” to getting the receipts.
The proof is in the pipeline: LinkedIn’s new API gives B2B advertisers clearer proof of ROI by connecting campaign engagement directly to pipeline and revenue outcomes.
So far, early users reported impressive results:
- 288% increase in companies engaged.
- 93% increase in pipeline value.
- 30% boost in ROI.
But hold the Hollywood budget: While LinkedIn’s ROI tools are improving, some creators say video impressions on the platform have slumped.
LinkedIn says it’s refining the algorithm to serve more relevant content, not just blast things out like a kid with a water pistol, but… don’t they all say that?
The part about the algorithm, we mean, not the water pistol.
Speaking of precision: It appears Meta’s new Creative testing feature now lets you test up to five ad versions at once, making it easier to find a winner.
If you don’t see it, it might not have reached you quite yet. Keep your eyes open.
Hola, Ciao: If you’ve got an international audience, WhatsApp is rolling out on-device message translations to help bridge any communication gaps.
A small update, but a useful one.
But here’s a gap you can’t fix: X is still struggling to boost ad revenue. It saw a 2.2% drop in Q2 compared to Q1.
On one hand, this could mean cheaper ads for you. But on the other hand, it raises questions about ad performance, among other things.
Guess X doesn’t always mark the spot…
