Trigger warning. Christmas is about to be mentioned.
Santa’s summer bod: Pinterest says brands running shopping campaigns for six months or more see 33% higher ROAS than those who wait. The case for early Christmas…
The longer your campaigns run, the better Pinterest’s algorithm gets at matching your products to the right people. Lower costs and better creative data. Nice.
So what’s the play? Pinterest suggests putting 75% of your platform budget into always-on campaigns and using the quieter months to A/B test audiences and creatives.
Start now, spend smarter, and show up to peak season with your best performers already identified. St Nicholas will thank you for the prep.
X is going on a diet: The platform has capped non-paying users at 50 posts and 200 replies per day, down from 2,400, a move aimed squarely at reducing spam.
This means less junk in the feed means stronger engagement signals, cleaner trend data, and a platform that’s gradually getting easier to run campaigns on.
No longer sitting at the kiddie table: Creator ad spend is projected to hit $44B in 2026, and legacy media is no longer pretending otherwise.
Fox, Warner Bros. Discovery, and Amazon all built creators into their upfront pitches this week, because creators also bring along communities that trust them.
That trust is now worth serious money, and the brands allocating accordingly are treating creator partnerships as a primary channel, not a test-and-learn experiment.
