Just like the VIP area, the more important things get more space.
Real estate is everything: Google’s testing a Top pages format that gives your most important pages extra room inside sponsored listings.
These look a lot like sitelinks, but they carry a Top pages label and surface the links Google considers your domain’s heavy hitters.
If it rolls out widely, watch how it reshapes your sitelink strategy and which pages Google decides to elevate on your behalf.
Of course, none of that matters if your ads get disapproved of in the first place…
Mind your manners: One overlooked rule can sink your ad before it ever runs, and Google’s editorial standards cover every ad, asset, and destination.
The big ones to watch:
- Business name consistency. It must match your domain, your recognized advertiser name, or your promoted app.
- Clean capitalization and punctuation. No gimmicky symbols, excessive spacing, or repeated words across your account.
- Professional imagery. Nothing blurry, oddly oriented, or spilling past the frame.
- Clear identification. Your ad and destination must name what you’re promoting.
None of this is particularly glamorous, but clean ads are approved ads. Approved ads are the ones that run.
Heartbreak, but make it UX: Over on YouTube, the Shorts redesign swaps the thumbs-up for a heart and pulls the dislike button off the sidebar.
YouTube reportedly buried the dislike button in the three-dot menu, where far fewer people will hunt for it.
That matters more than it sounds. Your dislikes train the algorithm to show you less repetitive or low-quality stuff. Bury the button, and that signal gets weaker.
YouTube floated this in 2024 and 2025, and the rollout stays patchy, so it may not stick. We’d give this update a thumbs down.
