Reddit is rolling out the welcome mat.
Everyone’s invited: The platform has opened Dynamic Product Ads to all advertisers, which means anyone can run catalog-driven placements next to relevant subreddit conversations.
You can also use both on-platform behavior and off-site activity for targeting, which certainly helps with retargeting efforts.
Early tests are showing promise. Reddit claims advertisers saw up to 2x higher ROAS compared to standard campaigns, and a 94% increase this Q1 compared to last year.
Not very subtle: Discord is getting into video ads with In-Game Rewards, an unskippable, reward-based ad tier that pauses if users click away.
While anyone can see these ads, users can opt into more personalized offers through their privacy settings.
Discord has long resisted ads, so this is a big 180. Like going from being single your whole life to falling in love and getting married at first sight.
But Discord does have 200M engaged monthly active users, and there’s likely lower competition than other platforms. So if you have the budget, these ads are probably worth testing.
