Stacked Marketer Pro
Psychology of Marketing
Subscribe

Delivered fresh every weekday, our carefully curated digital marketing news, tech, and actionable advice can be consumed in 7 minutes or less.

Revenue rose, but not without a price

Some migraines last a long time. And for Shopify, it’s been at least a year between the post-pandemic slump, rising costs, and mass layoffs.

But the e-commerce giant seems to be recovering. It reported $1.73B in revenue for the final quarter of 2022 – a 26% lift compared to the year before.

Feeling better: Shopify says gross merchandise volume (GMV)—the value of merchant sales flowing through the platform—rose 13% compared to previous year.

The company also reported a 41% growth, a 31% GMV increase, and a gross profit of $2.8B at the end of 2022.

… But take it easy: However, the rising costs racked up a $822M operating loss, leading to the layoffs of 1000 employees, or 10% of Shopify’s workforce. Oof.

Eyes on the future: Shopify expects revenue growth “in the high teen percentages” for the rest of 2023, implying slower transaction volume.

In the meantime, Shopify President Harley Finkelstein said the company will “focus on updating its commerce solutions suite,” having already released a ton of new updates recently.

Why we care: The slower growth estimates could mean we’ll see e-commerce revenues similar to 2022 rather than in the more lucrative years prior.

Yes, GMV and online transactions are increasing every day. But so are prices… and competition.

Continue Your Journey

WhatsApp makes event planning easier

2. May 2024
1 min read

Summer’s well on the way, which means everyone’s getting a bit more social. … Even in business: WhatsApp is making its Communities feature more accessible, allowing anyone to create events and get responses from Group members. Group information pages will show event details, and attending members will get notifications as event dates get closer. Also,…

Pinterest and Amazon reveal Q1 numbers

2. May 2024
1 min read

And there are positives all round… Let’s start with Pinterest: Q1 has been steady for the platform. Pinterest reached 518M monthly active users and a 23% climb in global revenue… even if it’s seeing rising costs, too. Pinterest saw the biggest growth in its “Rest of the World” sector, and its slowest growth in the…

TikTok Shop’s user growth is… impressive

1. May 2024
1 min read

Guess how many sellers are now using TikTok Shop. Just guess. Sorry, how many? Since it rolled out in 2023, TikTok Shop officially has gained 15M sellers worldwide, and 500,000 in the US alone. Whoa. Something’s clearly working. The platform’s e-commerce structure must be appealing if so many have signed up. And on the consumer…