The internet never sleeps, and neither does your to-do list.
Snapchat’s growth numbers are doing a lot of PR work: The platform added 9M daily active users, bringing the number up to 483M.
Good news? Partly. Every single one came from low-revenue regions, while North America and the EU both lost users. Oof.
Snap’s Dynamic Product Ads still deliver, however, growing 30% YoY.
If your audience skews North American or European, your reachable pool is shrinking, which squeezes delivery, costs, and results. The topline looks healthy but your target markets may not.
Your TikTok comment section is closing sales: 77% of shoppers search for more product info after seeing affiliate content, per TikTok’s own data. And the comments seal the deal.
Comments keep the buying momentum going after the video stops. The video starts the conversation while the comment section finishes it.
Think about what conversations you want to start, prompt customer responses, and follow up with educational content.
Tutorials and “why it works” videos consistently drive second purchases.
Reddit is where people go to make up their minds about money: 70% of finance shoppers use the platform to validate major purchase decisions, pressure-testing options in expert communities before they commit.
Interactive formats drive nearly 2x engagement in financial services, and a Kantar study found Reddit outperforms other social platforms for long-term brand building.
If you’re in FinServ, that’s a combination worth paying attention to.
