If you want to meet people where they’re at… you might want to start with their palms.
Think small (screen): Snapchat published a study on video consumption trends, and there are some valuable insights in here:
- 67% of consumers watch content on their phones daily, making mobile the main platform for video consumption.
- 69% of mobile viewers give their full attention when watching videos on mobile, while 50% give their full attention to watching TV.
- Similar to the above, users prefer mobile for undistracted viewing, while TV often becomes background noise or shared viewing.
- Running ads on both mobile and TV increases impact and recall.
So it seems investing in mobile is the way to go if you’re advertising on Snapchat and want to keep viewers’ attention locked in.
