The bigger, the better.
At least, that’s the case for YouTube: TV is now the platform’s top viewing method in the US, racking up 1B hours of daily watch time.
Yep, TV is overtaking mobile.
So YouTube is expanding its TV features with tools like Watch With—live reactions from other users—Key Plays, and multiview, and also planning new perks for Premium subscribers.
Also, shopping recommendations are becoming a bigger revenue stream, podcast monetization is expanding, and more AI tools are on the way.
So if you’re advertising on YouTube, don’t focus only on mobile. Keep larger screens in mind, and keep your eye out for the shopping features, especially if you’re in e-commerce.
And while we’re on video: Google Ads will soon start automatically creating shorter versions of your existing video ads.
Short-form content outperforms longer videos, so this makes sense. And this could be handy if you don’t want to edit them yourself.
Vibe check: Don’t let quality slip, though. Make sure these auto-generated shorts align with your brand and message.
This feature will be enabled by default, but you have until March 10 to opt out.
So… video is getting bigger but shorter? Got it.
