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Adobe teases AI video tools, plus a look at how AI is slotting into our lives

If the product matches the demo, video editing is about to be more efficient than ever…

Adobe recently teased new AI features coming to Premiere Pro.

Chores like erasing or adding objects and extending backgrounds, which we’ve already seen for images, will soon be available for video.

For example, the Generative Extend tool can pause a character’s face for a little longer by adding more frames to your video. Pretty mind blowing stuff.

Supposedly these features will be released sometime this year, so if you’re making video content or ad creatives, keep your eyes open.

Now for the macro shot: Stanford University published an AI Index Report, summarizing its capabilities and usage.

Main takeaways include the following:

  • AI beats humans at simpler tasks like image classification, but falls short in complex problems such as mathematics.
  • Training costs are incredibly high. OpenAI spent around $78M just to train GPT-4. It wouldn’t surprise us if those costs eventually get passed to users…
  • There are no standardized evaluations for language learning models (LLM)s, which makes rating their quality and capability difficult, to say the least. Can you really say GPT-4 is better than Claude 3?

And of course, AI makes workers more productive and allows them to produce higher-quality work—with human oversight, of course.

But regulations in the US are rolling out fast, too, so make sure you stay on top of what’s allowed and what isn’t.

Continue Your Journey

TikTok Shop’s user growth is… impressive

1. May 2024
1 min read

Guess how many sellers are now using TikTok Shop. Just guess. Sorry, how many? Since it rolled out in 2023, TikTok Shop officially has gained 15M sellers worldwide, and 500,000 in the US alone. Whoa. Something’s clearly working. The platform’s e-commerce structure must be appealing if so many have signed up. And on the consumer…

Instagram is changing its algorithm to help the little guy

1. May 2024
1 min read

Are the tables turning? Maybe… Instagram is planning to change its algorithm so that smaller creators get more reach. Users have been criticizing the platform for some time now, claiming their posts have been negatively impacted by the algorithm. So, what’s changing, exactly? Here’s what Instagram has shared so far: If multiple pieces of identical…

TikTok will win in court or go away forever, Snap announces new user counts and revenues

29. April 2024
2 min read

We mentioned this at the end of last week, but… In case you missed it, TikTok has no intention to sell. So if the bill goes to court and loses, marketers in the US will have to kiss it goodbye in about a year. Once again, if it’s your main platform, it might be a…