Sometimes it’s good to be fussy about what others think of you…
TikTok is offering advertisers more control over where their ads appear with two of its latest features:
- Category Exclusion allows you to decide whether your ad shows up next to four non-standard categories (like gambling, for example).
- Vertical Sensitivity allows you to choose your industry so your ads don’t appear alongside irrelevant content.
These new tools should make it easier to protect your brand identity. And that’s no small feat when you consider how much content is posted on the platform every day.
Habla español? Spanish-speaking audiences are growing rapidly in the US.
And according to TikTok’s latest research, brands that use multilingual voice-overs are more likely to connect and build rapport with new audiences.
If you’re trying to connect with Spanish speakers, some of the stats in the report might be worth peeking at.
“But wait, isn’t TikTok getting banned in the US?” Well, maybe not.
Even if the ban gets approved, TikTok could still be available for a year afterwards, due to business concerns. And anyway, the bill still has to make it through the US Senate.
So TikTok has time. And that’s good, because…
