If you ask Snap, the answer is “yes.”
A recent marketing mix modeling report, commissioned by Snap, analyzed data from Snapchat Ads over three years in five main industries: commerce, tech, telecommunications, travel, and quick service restaurants (QSR).
Let’s break it down:
Snap saw the best ROAS for commerce, tech, and telecommunications when compared to 10–12 other marketing channels.
It came second for QSR, and third for travel. Good to know.
Also, Snap claims it outperforms paid social “in aggregate across all verticals.”
Keep in mind, however, that the total ad spend amounted to $15B across categories, so there’s a chance results could even out across platforms.
And, of course, Snap argues that increasing spend by 33% will lead to a 55% increase in incremental sales. Because of course.
The report also suggests branding campaigns work well on the platform, especially when you pair them with direct response promotions.
Do your own results back up these claims?
We’d definitely take this with a pinch of salt because if the ROAS is so good, why aren’t more marketers mixing in Snap Ads?
