If you’ve ever downloaded a video off TikTok, you’ll be familiar with the little branded outro video that plays at the end.
You may be surprised to know that the video contains the search term used to find the video. The term also appears at the bottom right, so it’s pretty difficult to miss it.
Could this be another small step into turning TikTok into a search engine?
With the way the platform encourages users to leverage the feature, It’s pretty likely.
And do you know what else is pretty likely: TikTok ban having a significant impact on the US media ecosystem.
If you’ve noticed how quiet other platforms have been on the subject, it’s not a coincidence.
If the ban goes through, it may raise concerns about how easily non-US apps can be banned without sufficient evidence, which could rebound and—say—do to US-apps what US did to TikTok.
Which could have huge economical consequences.
The bottom line: A ban wouldn’t just mean the loss of significant marketing space, but also change the landscape entirely.
So, no big deal.
