What to expect from this deep dive
Most e-commerce brands are boring. LadyBoss is not: You’re about to read a breakdown of a brand with a polarizing website, semi-dark patterns on multiple pages, and a very specific audience.
Oh, and as of 2018, they’re doing about $30M in annual revenue. Here’s what to expect in this deep dive:
- How a charismatic founder can be the driving force behind paid ads. You’ve seen it for other brands too but we have a deeper look at how the founder of LadyBoss does an excellent job with paid (and organic) social media activities.
- The basic mistakes that can kill your organic traffic.
- What “too much upsell” looks like. There’s a fine line between a solid upsell and an aggressive, lengthy purchase process. In our opinion, LadyBoss crosses that line and it’s probably hurting their conversion rate.
- How a mix of an authentic founder, strong copy, and good community can get a brand past all imperfections.
